Top five reason why you need monitor your website perfomance

There are many types of analytics packages available in the market to analyse your website performance and we recommend to use Google Analytics. By signing an account with Google Analytics you will be given a little tracking code which you can paste on each of website your pages. Google analytics has plenty of tracking features that will help you to analyse and improve your webstie performance. Here are few reasons you need Google Analytics to monitor your businsees website

Reason #1: Navigation Path Analysis

Homepage is probably your most viewed page, and you may have to realize that traffic to your website will also be from other pages within your site.

Analytics tool like Google analytics helps you to see the navigation path or the traffice source the visitors take when they first hit your site? This navigation path path will help you to identify how and from where people of come from and tune your website pages according to the target audience.

Reason #2: Referral Tracking

Refferal monitoring will help you define How did people actually land to your website ? Who is is sending you the most traffice is is Google, Bing or Yahoo sending the traffice? What keywords did they use in these search engine to land your website? These statstuics will actually help your online advertising activity?

This information is critical to help you discover what is driving traffic so that you can do more of the things that work and less of things that don't!

Reason #3: Page Content

Did you just write a great new content article for your site? Want to know how often this page get viewed and what are their navigation paths and traffice resources. There are analytics package like Google will let you know exactly how long people stayed at a particular page.

This information can help you decide how popular your website pages are and you can If you know which pages your visitors tend to linger on, you can adjust any advertising or monetization strategies for higher profits.

Reason #4: Key Performance Indicators ( Tracking downloads and Registrations )

A good analytics package will allow you to set up and monitor user-defined goals. You can monitor specfic goals like a )voucher, Technical specfiations or brochure downloads b) Banner clicks c) Registration forms , it will determine how effective your page elements are in enticing and converting your visitors.

Reason #5: Visitor Trends

Trend monitoring lets you look at your website performance and website activities like

- Average time on site (i.e., visitor engagement)

- Depth of visit (How many total pages are viewed?)

- Unique visitors

- New and repeat visitors

- Bounce rate (# people that leave after viewing only 1 page)

 

The above discussed reasons to monitor your website will help you identify the ROI on your website and will help to re tune your website usabilty based on your target audience.

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