Google Website Optimizer website

Optimise Your Site For Top Performance

Want to improve your website the way Amazon, eBay, Netflix and others do it? Adopt a culture of continuous website improvement driven by experiments undertaken using Google Website Optimizer. GWO is one of the core tools of Website Optimisation. The launch of a 'free to use' randomised testing platform is big news for the web.

The internet giants have been using this type of software for years to enhance and optimise the performance of their sites. No longer the exclusive preserve of the big boys, it is now available to any website owner who believes in using real user-data to improve their levels of conversions.


Invaluable Insights

Google Website Optimizer (GWO) allows you to set up, run and manage randomised experiments, such as:

• A/B Split testing
• Multivariate testing

This means you can now benefit from the insight gained by showing your visitors alternative versions of your web pages in real time. Use it to work out which pages and features are most effective at converting visitors into customers.